AI Trading Card Activation for BNY Commercial LiftOff26
01
The Story
A keepsake built around the people driving BNY forward
For BNY's Commercial LiftOff26 Welcome Reception in New York City, Snaptrend was invited to create an interactive experience that reflected the energy, ambition, and team spirit of the event. Instead of offering a traditional photo booth, we developed a fully customized AI Trading Card Activation that transformed attendees into professional athletes. Guests could see themselves reimagined as basketball players, soccer stars, or Formula 1 drivers, then receive their transformation as a personalized, branded trading card. From the AI artwork to the physical card design, every part of the experience was created specifically for BNY and Commercial LiftOff26. The result was more than a photograph. It was a collectible keepsake that made each guest feel like part of the team.
02
The Challenge
Delivering a personalized experience at high volume
With hundreds of attendees arriving during a limited event window, the activation needed to deliver a highly personalized experience without creating a slow or overwhelming line. Each guest's experience involved several steps: registration, selecting an AI transformation, capturing the original portrait, generating the AI image, printing the custom trading card, placing the card inside a protective sleeve, and delivering the finished keepsake. A typical registration process can take close to one minute per guest. At a high-volume corporate event, those additional minutes quickly lead to longer lines and fewer completed experiences.
03
The Solution
QR pre-registration, three AI themes, and separate production stations
Snaptrend designed a streamlined guest journey with separate check-in, photo, and production workflows. Guests scanned a QR code while waiting in line and entered their information before reaching the booth. When it was their turn, our attendant simply scanned their completed QR code to begin the session, reducing registration from approximately one minute to around ten seconds. Across 122 participants, the system saved roughly 102 minutes of event time. Guests chose from three specially developed AI transformations, Basketball Player, Soccer Player, or Formula 1 Driver, each with custom male and female designs while preserving the guest's recognizable features. Rather than completing every step at one station, we separated the photo experience from the printing and assembly process. After taking their photo, guests received a notification when their trading card was ready and visited the Print and Assembly Station across the room to collect their finished keepsake. This kept the main booth moving continuously. Every AI portrait was turned into a custom 3-by-4-inch trading card featuring BNY and Commercial LiftOff26 branding, personalized player details, and sport-inspired graphics, printed, assembled, and placed into a protective sleeve.
From our Instagram
04 · The Results
What happened
122 participants
122 AI trading cards produced
132 digital share activities
61 sessions per hour
105 downloads
98 post-event gallery views
~102 minutes of check-in time saved by QR pre-registration
Guest Reactions
What guests said
Several attendees returned for a second session to try a different AI theme. These are a few of their moments at the pickup station.
Israel Ortigas
BNY Commercial LiftOff26
Israel went back for a second card after his first session. He walked away with both an F1 Driver and a Basketball Player version, holding them up side by side at the pickup station.
Duane Shippey
BNY Commercial LiftOff26
Duane compared his card to the others on the display rack before claiming his. His reaction when he saw his F1 portrait for the first time is one of the clearest moments from the entire night.
Abdoulaye Diallo
BNY Commercial LiftOff26
Abdoulaye's reaction captured what the activation was designed to create: a genuine moment of surprise. He described it as the most creative thing he had seen at a corporate event.
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