Welcoming BNY Interns With a Fully Branded First-Day Experience
01
The Story
Making the first day feel memorable
For BNY's Intern First Day, the photo booth was designed to be more than just a place to take pictures. It became part of the welcome experience, giving interns a fun way to celebrate the start of their journey with BNY while creating a memorable first-day keepsake.
02
The Challenge
Creating an experience that felt unmistakably BNY
With a new group of interns coming together for their first day, BNY wanted an activation that encouraged connection, captured the excitement of the moment, and felt completely on-brand. Every touchpoint needed to feel cohesive, from the booth setup and printed photos to the props and digital photo delivery experience.
03
The Solution
A branded photo booth experience from start to finish
Snaptrend created a fully customized Classic Photo Booth experience featuring a blue sequin backdrop, branded four-photo strip prints, and personalized props designed specifically for BNY's interns. Custom messaging such as "Big Intern Energy," "Building my future at BNY," and "Future Leader in the Making" helped interns celebrate the milestone while naturally connecting and taking photos together. The branding continued beyond the physical activation. Interns could instantly receive their photos through a customized text message experience, making it easy to save and share their first-day memories. The activation resulted in 67 photos captured, 43 prints produced, 16 photo booth sessions, and 23 text shares, creating a memorable first-day touchpoint that encouraged connection and gave interns a branded keepsake from the start of their BNY journey.
From our Instagram
04 · The Results
What happened
67 photos captured
43 prints produced
16 photo booth sessions
23 text shares
Vendor Credits
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