BNY Family Day 2026: Creating Personalized Family Keepsakes at Scale
01
The Story
Two photo experiences built around the family
BNY Family Day welcomed more than 1,400 employees and family members for a day of celebration. Snaptrend created two complementary photo experiences for the event: an AI Family Booth that transformed families into Safari Adventurers, New Yorkers, or a Superhero Family, and a Postcard Photo Experience that turned family portraits into custom-designed BNY postcards guests could take home or mail on the spot. Families did not simply receive a branded photograph. They got to decide who they wanted to become, and walked away with a keepsake that felt like it belonged to them.
02
The Challenge
Personalization at scale, without the lines
How do you deliver something personalized, memorable, and highly visual to more than 1,400 guests without creating a complicated experience or long lines? The activation needed to work for families of different sizes and ages, feel distinctly branded for BNY, and offer guests something more meaningful than a traditional event photo. It also needed to move efficiently in a high-volume environment.
03
The Solution
QR-first check-in, six custom AI designs, and three keepsake formats
Snaptrend combined custom technology, advance QR check-in, personalized creative choices, physical keepsakes, and a fully branded environment. A custom BNY Family Day microsite let guests scan a QR code before reaching the booth, choose their AI theme and keepsake format, and receive their own session code. The attendant simply scanned it and the photo experience began immediately, moving registration and selections upstream so the on-site team could focus on welcoming families and producing keepsakes. Snaptrend developed six custom AI experiences across three themes, with separate compositions built for large prints and for keychains so each design worked correctly for its final physical product. The Postcard Booth added a more timeless option, with a dedicated "Mail Your Postcards Here" station that let families create, personalize, and send their photo. Across the two activations, families completed 525 photo experiences and took home 437 physical keepsakes: 136 custom keychains, 123 large AI transformation prints, and 178 personalized postcards.
From our Instagram
04 · The Results
What happened
1,400+ event attendees
525 guest photo experiences
274 completed AI family transformations
437 physical keepsakes produced
136 custom keychains, 123 large prints, 178 personalized postcards
576+ recorded digital shares
100% positive survey rating
The picture that I took came out so AWESOME!!! Thank you!
BNY Family Day guest
Wonderful staff, so kind and skillfully done. Very hard working.
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