Kiehl's Hoboken Opening: Photo Keychains Made Personal
01
The Story
A store opening guests could take with them
For the opening of its new Hoboken store, Kiehl's brought guests into the celebration with a photo booth and a keepsake they could carry with them: a personalized photo keychain.
The red leather straps connected the finished keychains to the look of the latest product launch, making the takeaway feel specific to this moment rather than a generic event favor.
02
The Challenge
Making the launch feel personal
A beauty retail opening calls for something personal and easy to enjoy in the store. The photo moment needed to feel connected to the Kiehl’s launch while giving visitors a tangible reminder of their visit.
03
The Solution
A portrait, a red strap, and a keepsake
Snaptrend brought a photo booth experience to the Hoboken opening. Guests posed for a portrait, then received a personalized photo keychain with a red leather strap selected to match the latest product launch.
The portrait turned a short stop at the booth into a small, useful keepsake. The accompanying video shows the store, the booth, and the finished keychains.
From the event
Inside the Hoboken Opening
Vendor Credits
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