All case studiesSNAPTREND FIELD NOTES

01 BNY · F1 TRADING CARD EXPERIENCE

Not just a photo.
A driver’s card.

A BNY-branded race-day activation transformed guest portraits into personalized racing cards, designed on both sides and made tangible in a protective hard case.

BNYNovember 3, 2026AI photo transformation
A BNY F1 personalized trading card, shown uncropped
THE FINISH A personal portrait, reimagined as a race-day collectible.

02 THE IDEA

Give every guest a place on the grid.

The experience took the visual language of Formula 1 and made it personal. Guests became the drivers, with their own names and portraits woven into custom artwork.

Snaptrend designed both the front and back of each card, then finished it as a hard-case souvenir guests could hold onto long after the event.

The physical BNY F1 personalized trading card keepsake
A PERSONALIZED FRONT. A CUSTOM-DESIGNED BACK. A KEEPSAKE TO TAKE HOME.

03 THE OBJECT

The card is the keepsake.

Custom fronts and backs made each card feel complete. Personalized race-driver artwork and a guest’s name gave it a point of view; the hard case made it something worth bringing home.

DESIGNED FRONT + BACK

04 ONE BRANDED FLOW

From check-in to keepsake.

  1. 01ScanQR check-in
  2. 02CaptureGuest portrait
  3. 03TransformPersonalized AI artwork
  4. 04DeliverEmail or text
The QR check-in, photo capture, transformation, and delivery experience all carried BNY branding.

05 RECORDED EVENT ACTIVITY

A short window. Just two hours.

Recorded activity during the two-hour event window, not unique guests or verified deliveries.

27AI transformations
21Text-message share events
6Email share events

Share events are not verified deliveries, unique guests, leads, or reach.

06 A FEW MOMENTS

See the experience take shape.

The BNY-branded photo activation setup at the event
01
A clear starting line

Guests checked in by QR code before stepping into the photo experience.

A guest interacting with the personalized racing-card experience
02
A transformation, made personal

A captured portrait became personalized race-driver artwork, complete with the guest’s name.

A guest standing in front of the BNY backdrop for a portrait
03
The driver behind the card

Each design began with the guest’s own portrait, transformed for the racing theme.

A personalized BNY racing card being handed to a guest
04
Made to take home

The finished card was presented in a hard case: a physical souvenir, not just a booth print.

A smiling guest holding a phone beside the BNY backdrop
05
A moment from the event

A smiling guest holds up a phone beside the BNY backdrop.

07 WHAT RESONATED

A personal souvenir, over another booth picture.

In informal feedback, guests said they preferred the experience to a traditional photo booth and valued the personalized souvenir. The trading card experience proved popular, and BNY requested it for another event.

YOUR BRAND. THEIR KEEPSAKE.

Make the next guest the main event.

Tell us what you are bringing to life. We’ll help make it something guests can take with them.

Talk with Snaptrend